20 Jun 2024

Why This Box Ages Like Fine Wine



Wine packaging has come a long way in recent years. The days of foam boxes and single-use polystyrene inserts are being phased out. Today’s wine lovers recognise the environmental impacts of foam and prefer to do their business—and their drinking—with brands that align with their values.

This shift has led winemakers and distilleries to embrace cardboard packaging, as the need to safely transport wine bottles contributes to pollution and landfill fodder—all taxing on the environment.

But it doesn’t have to be this way. Much like a wine with a fine vintage, we prefer packaging that ages gracefully and can be recycled and reused continuously. In this article, we'll dive into the world of sustainable wine box packaging and explore what it means for your brand and the environment.

Why Your Bottles Need Proper Wine Packaging


Proper wine packaging is essential not only for protecting the bottles during transit but also for minimising environmental impact. But up until now, transporting wine bottles involved packaging them using several types of harmful materials:

  • Bubble wrap
  • Polystyrene
  • Foam sleeves
  • Foam divider sets
  • Foam end caps
  • Plastic air pillows 


That’s a lot of plastic. Too much, in fact. One of the reasons for this is that these materials have presented a reliable way to ship wine bottles from door to door. Fortunately, cardboard wine packaging has come a long way. You can choose from a range of cardboard packaging options that are sustainable, lightweight, durable, and dependable. All in all, perfect if you ship wine bottles around the country.

Additionally, well-designed packaging enhances branding and aesthetics, making a strong impression on consumers. This is why it’s important not to cut corners when it comes to wine packaging. By investing in durable boxes that can handle the courier network, you can safeguard your bottles and strengthen your market presence with wine lovers.

What Type of Wine Box Should You Consider?


With so many options available, it can be puzzling to determine the best cardboard wine box for your brand. Choices include individual boxes, boxes for two or three bottles, and fully enclosed solutions, to name a few.

If you want to take it a step further, you can customise your wine packaging. For example, you can brand your boxes with a logo or a custom message to give your packaging a special touch and create a memorable unboxing experience. Or you can opt for full-colour printing. When it comes to custom print, you're only limited by your imagination.

Safety During Transport

Sturdy wine boxes do more than showcase brand messaging and logos. They also prevent bottle breakages from impacts, vibrations, and the usual knocks that occur during transit. For one-bottle shipping, we recommend the single wine box mailer. Its rugged cardboard and smart design hold your bottle snugly.

If you need to ship two or more bottles, your best bet is a two-bottle laydown shipper. Alternatively, you can opt for a bespoke wine box made to your exact specifications. No matter what box you go with, the key is to select a packaging solution that reduces movement, minimises breakage risk, and helps to reduce the carbon footprint.

Wine Packaging That Doesn’t Cost the Earth

One concern that winemakers and distillers have about sustainable packaging is that it won’t be as safe or as durable as foam and other commonly used eco-unfriendly materials. However, when you invest in quality corrugated cardboard packaging designed to store and transport glass bottles, those concerns become a thing of the past. But how can you do this?

The simplest and quickest way to green your supply chain is by opting for boxes made from FSC-certified (Foresty Stewardship Council) cardboard. Why FSC? Choosing FSC-certified cardboard offers numerous benefits, including supporting sustainable forest management and providing traceability and consistency in the supply chain. This traceability ensures that the materials used in the boxes can be traced back through the supply chain to responsibly managed forests.

Additionally, boxes made with cardboard are lightweight, fully recyclable, and can be turned back into new boxes. By choosing sustainable wine boxes, you contribute to a healthier planet while maintaining a positive brand image.

The Closing Note

When it comes to beverage packaging, winemakers and distillers have several affordable and innovative options for transporting their products. From eco-friendly materials to custom-branded solutions, these packaging choices not only protect the precious cargo but also enhance the overall consumer experience.

Sustainable boxes made from recyclable materials meet the growing demand for environmentally conscious products, aligning with consumer preferences and reducing the carbon footprint. Additionally, custom print personalisation helps your brand stand out on crowded shelves.

As the industry evolves, small-batch winemakers that embrace innovation while prioritising quality and sustainability will undoubtedly thrive in the ever-changing landscape of wine packaging. And that’s something we can all raise a glass to.