5 Reasons Why Your Brand Needs Custom Packing Tape
First impressions count for everything. And the first physical interaction between your online store and your customer is often through the packaging. As a small business owner, you must deploy every strategy to market and brand yourself. Most times, plain packaging just won't cut it and this is where brand owners turn to personalised packaging. If you are starting, custom-branded boxes might not be workable. Yet, there is one branding tool that is often overlooked and won't break the bank: custom packing tape. Let's explore why the five key reasons printed box tape is the best option for your small business.
#1: Keeps your accountants happy
Custom packing tape is an affordable alternative to custom-designed boxes. While the latter is a nice to have, it can be impractical and costly if you are starting and don't have enough volume. That's where custom-printed tape offers a cost-effective branding solution. You can add your logo and brand messaging to plain boxes, transforming them into branded packaging at a fraction of the cost. (Your customers will love the added touch, while the bean counters will like the price.)
#2: Makes your brand more memorable
Using personalised packing tape helps your packages stand out in a crowded marketplace. Every package that leaves your premises will carry your brand’s logo and colours, increasing brand visibility. This not only enhances brand recognition but also reinforces your brand identity every time a customer receives an order.
#3: Ultra-durable to withstand the postal system
When you get custom-branded tape from Abbe Express, you will have peace of mind knowing your package is secure. We offer a range of PPH tape for regular shipping needs. And we offer a PPA that is suited for cold storage transport. If you are looking for the ultimate in eco-friendly tape, our biodegradable kraft brown tape aims to reduce packaging's environmental footprint. This versatility means you can always find the perfect tape for your brand’s needs.
#4: Small MOQs, Big Impact
Small businesses often struggle with suppliers who impose high MOQs. As a result, the upfront cost alone can wipe out your packaging budget. But this is where choosing a supplier like Abbe Express pays off. With our small MOQs, you can order just the right amount of custom tape you need, keeping your expenses in check while still enjoying the benefits of branded packaging. It's a small price to pay to make your brand have a big impact on customers.
#5: Hassle-free branding
Designing your custom tape is a quick and easy process. In just a couple of steps, you can create a design that reflects your brand's identity in just minutes, choosing from one or two colours for your logo or messaging. This fast customisation makes it dead easy to get branded packaging, so you can focus on other important aspects of your business.
Taping It Together
Switching to custom-printed tape offers several key benefits for small businesses. It provides cost-effective branding, enhances recognition, and offers versatile, durable options. Most important, you won't have to raid your bank account, making personalised tape a sound marketing investment.
Ready to make the switch? Discover our range of custom-printed tapes and see how they can transform your packaging.
