How Custom Packaging Tape Elevates Your Brand

There are more brands than ever bidding for your customers' eyeballs. While custom packaging might not yet be on the cards if you are a micro brand or start-up, custom-printed packaging tape is a powerful and cost-effective alternative.

Why Custom Printed Tape?

Aligning custom-printed packaging tape with a brand’s visual identity — incorporating elements like logos, colour schemes, and messaging — is a quick and easy way to boost brand recognition and create a lasting first impression. Furthermore, it can help to craft a consistent brand image from the online store to the customer’s front door.

Beyond e-commerce, custom-branded tape also earns its place in brick-and-mortar retail. It enhances product visibility on physical store shelves, making brands visually stand out amongst a sea of plain cartons with nothing more than an affixed label. It’s no wonder brands are using custom-printed packing tape to extend their brand visibility while also looking to ramp up customer loyalty and sales.

How custom print tape gives your packaging an edge

Using custom-printed packaging tape is a simple yet effective way to give your brand a premium edge over competitors. It sends a message of care and attention to detail when customers see a parcel with branded tape. This small touch can make your brand seem more established, fostering trust and credibility.

The professional appearance of custom printed tape comes from meticulous design and high-quality printing. By incorporating your logo, colours, and messaging, you create a cohesive brand identity that resonates with customers. This consistency across all customer touchpoints, from your website to packaging, enhances your brand's image and transforms the unboxing experience. This visual impact makes it memorable and potentially shareable on social media, extending your brand's reach.

Key Benefits of Custom Printed Packaging Tape

Custom-printed packaging tape isn’t just for sealing boxes; it's a strategic marketing asset for enhancing brand identity and customer satisfaction. Here are seven benefits:

Enhance brand recognition:

It acts as a mini billboard, showcasing your logo and brand colours across every touchpoint.
It creates a polished, professional look that signals quality and attention to detail, fostering trust.

Cost-Effective Marketing and Security:

Every shipment becomes an opportunity for brand exposure, increasing visibility from despatch to delivery.
Serves as an anti-tamper measure, enhancing shipment security with unique designs that are difficult to replicate.

Enhanced Customer Experience:

Offers a memorable unboxing experience, potentially including special offers or messages.
Customisation makes customers feel valued, boosting loyalty.
High-quality tape ensures goods arrive safely, enhancing the overall customer experience.

Undoubtedly, incorporating custom packaging tape enhances brand identity in several different ways. And most of all, it can help ensure a memorable brand experience at the most crucial customer touchpoint – unboxing time.

Types of Custom-Printed Packaging Tape and Their Applications

Selecting the right type of custom-printed packaging tape is crucial, depending on the application and the specific needs of the shipment. Here are some options and their best uses:

Plastic Film Tapes:

Economical, with excellent printability, and useful on almost every box.
Cost-effective solution for quality custom print tape.

Kraft Paper Tapes:

Eco-friendly, strong bond even on dusty surfaces, perfect for environmentally conscious brands.
Moisture and solvent-resistant, great for bundling and securing heavy-duty cartons.

For those seeking eco-friendly options, kraft paper tape is the go-to standard. It’s durable and recyclable while providing a strong bond. What’s more, printed logos and brand messaging stand out more than when printed on regular clear packaging tape.

By choosing the appropriate tape, businesses can enhance security, promote sustainability, and ensure that their packages stand out for all the right reasons.

Design Considerations for Custom Packaging Tape

When embarking on the design of custom packaging tape, striking the right balance between brand consistency and creative flair is paramount. Here are the key considerations for crafting a design that both captivates and communicates:

Logo size
Brand messaging
One-or-two colour
Tape film colour: white, kraft brown, clear.

Professional-looking design:

We’ve made designing custom packaging tape a breeze at Abbe Express. First, choose your desired custom tape from our selection, then upload your logo, image, or design directly from your computer. And we’ll handle the rest.

Our expert team assesses all aspects and determines the optimal placement for your design to ensure a polished finish. Following this, we'll provide you with a sample mock-up for approval and/or feedback.

How to Order Custom-Printed Packaging Tape

Ordering custom-printed tape that aligns perfectly with your brand identity is quick and easy. Here's a step-by-step guide:

Choose your tape: Select from a selection of premium-quality, ultra-durable tapes we have on offer.
Upload your design/ artwork: Ensure your design reflects your brand accurately with logos, colours, and messaging.
Submit your design: After submitting your design, a digital proof will be provided within 2-3 business days for your review and approval. The production lead time commences once you've given written approval of the digital proof.

This approach ensures every detail is captured accurately, from the initial concept to the final delivery of your custom-printed packaging tape.

Let’s Wrap It Up

The evidence is clear. Employing custom packaging tape as part of your marketing strategy can significantly enhance brand identity, distinguish shipments, and provide a memorable unboxing experience. And most importantly, it won’t break the bank.

By selecting the right tape type and design, your brand can leave a lasting impression, foster loyalty, and drive sales in a competitive market. Every detail in packaging sends a message; ensure yours conveys attention to detail, quality, and your brand's unique personality. Explore our custom print tape range for elevating your brand's presence in every parcel.

FAQs

1. Why is packaging integral to a brand's identity?

Packaging is a pivotal aspect of a brand's identity as it speaks directly to the target audience, conveys essential messages, and reflects core values, such as a commitment to sustainability. Through the strategic use of materials, imagery, and colours, packaging can move the needle with your brand, while providing a visual aid to help leave a lasting impression for your brand and product.

2. What role does packaging play in the branding process?

Packaging design is fundamental to branding as it serves to grab the consumer's attention, express the brand's ethos, and sway purchasing choices. It represents the initial physical touchpoint between the consumer and the product, thereby serving as an influential medium for moulding the brand's image.

3. How does packaging design differ from branding?

Packaging design is concerned with the specifics of product presentation, which includes the product's name, label design, and the visual appeal of the packaging that holds the product. Branding, in contrast, is the broader concept encompassing the company's overall visual identity and the impression it leaves on consumers.